Short Answer
Ads Manager Beta is the operational layer for ChatGPT Ads. It supports campaign creation, campaign monitoring, account settings, billing, permissions, and CSV exports while OpenAI continues to expand the beta.
What Ads Manager Beta Does
OpenAI describes Ads Manager Beta as the platform for creating, launching, and managing campaigns in ChatGPT Ads. It supports guided campaign creation and bulk upload workflows.
The current reporting surfaces include impressions, clicks, spend, CTR, average CPC, average CPM, and conversions when conversion measurement is configured.
Campaign Structure
Campaigns define the objective, budget, dates, and countries. Ad groups organize related ads around a theme or intent area, and ads include title, copy, image, favicon/advertiser identity, and landing page.
Context hints can guide conversational matching, but they are not exact-match keywords and do not guarantee delivery in specific conversations.
Self-Serve Availability
OpenAI FAQ currently lists Ads Self-Serve availability for advertisers and businesses in the United States, Canada, Australia, and New Zealand. Businesses outside those markets can register interest for future availability.
Because this is beta, eligibility, workflows, and features can change. Build your setup checklist around official account status and Help Center guidance, not screenshots from older pilots.
Beta Caveat
ChatGPT Ads and Ads Manager Beta are evolving. Validate pricing, eligibility, formats, measurement, and launch requirements against OpenAI Help Center documentation before committing budget.
FAQ
Where do advertisers manage ChatGPT Ads?
OpenAI says campaign creation and management happen in Ads Manager Beta, available at ads.openai.com for eligible advertisers.
What can Ads Manager Beta report?
It currently reports impressions, clicks, spend, CTR, average CPC, average CPM, and conversions when measurement is set up.
Is Ads Manager Beta final?
No. OpenAI describes it as a beta product that will continue to evolve over time.
Official Sources
These pages use official OpenAI documentation as the primary source of truth, with beta language kept intentionally conservative.
- OpenAI Help Center: Ads Manager Beta Overview
- OpenAI Help Center: Quickstart: Launch your first campaign
- OpenAI Help Center: ChatGPT Ads FAQ
- OpenAI Help Center: Create Campaigns for ChatGPT