ChatGPT Ads Manager Beta: Setup, Campaigns, and Reporting

Short Answer

Ads Manager Beta is the operational layer for ChatGPT Ads. It supports campaign creation, campaign monitoring, account settings, billing, permissions, and CSV exports while OpenAI continues to expand the beta.

What Ads Manager Beta Does

OpenAI describes Ads Manager Beta as the platform for creating, launching, and managing campaigns in ChatGPT Ads. It supports guided campaign creation and bulk upload workflows.

The current reporting surfaces include impressions, clicks, spend, CTR, average CPC, average CPM, and conversions when conversion measurement is configured.

Campaign Structure

Campaigns define the objective, budget, dates, and countries. Ad groups organize related ads around a theme or intent area, and ads include title, copy, image, favicon/advertiser identity, and landing page.

Context hints can guide conversational matching, but they are not exact-match keywords and do not guarantee delivery in specific conversations.

Budget Setup

OpenAI's current campaign guidance lists a $25 minimum daily spend per campaign. Starting June 9, 2026, daily budgets are treated as average daily budgets, so spend can flex above the daily number on high-demand days while staying within the stated daily and weekly caps.

That removes the need to frame ChatGPT Ads as a channel that only makes sense for advertisers with a large pilot budget. The practical constraint is still signal quality: give each campaign enough budget and time to produce interpretable delivery, click, and conversion data.

Self-Serve Availability

OpenAI's Ads Manager overview currently lists Ads Manager Beta availability for advertisers in the United States, Australia, New Zealand, and Canada. The same page says OpenAI is looking to expand availability to the United Kingdom in the coming weeks.

Because this is beta, eligibility, workflows, and features can change. Build your setup checklist around official account status and Help Center guidance, not screenshots from older pilots.

Beta Caveat

ChatGPT Ads and Ads Manager Beta are evolving. Validate pricing, eligibility, formats, measurement, and launch requirements against OpenAI Help Center documentation before committing budget.

FAQ

Where do advertisers manage ChatGPT Ads?

OpenAI says campaign creation and management happen in Ads Manager Beta, available at ads.openai.com for eligible advertisers.

What can Ads Manager Beta report?

It currently reports impressions, clicks, spend, CTR, average CPC, average CPM, and conversions when measurement is set up.

What is the current minimum daily spend?

OpenAI's current campaign guidance lists a $25 minimum daily spend per campaign.

Official Sources

These pages use official OpenAI documentation as the primary source of truth, with beta language kept intentionally conservative.

How ChatGPT Ads Manager Beta Works