Feb 2022 - Present

Paid Media Specialist

BLOOM DIGITAL MARKETING

Own top-of-funnel acquisition across Google Ads, Meta, LinkedIn Ads, and programmatic (DV360), optimizing for lead volume and quality.

• Manage $500K+ in monthly ad spend with full accountability for pacing and ROI.
• Reduced CPL by 78% YoY for a financial services client via CRM-integrated measurement.
• Built GA4 & Looker Studio reporting tying spend to SQLs and downstream outcomes.

Dec 2018 - Feb 2022

SEM Specialist

TRAFFICSODA

Led paid search programs across Google and Microsoft Ads for B2B and B2C portfolios.

• Expanded channel mix into Meta, LinkedIn, and programmatic.
• Optimized landing pages and conversion flows to reduce acquisition costs.
• Built reporting dashboards translating core metrics into direct business outcomes.

Jan 2017 - Dec 2018

Search & Analytics Manager

SPARK BOUTIK INC.

Built and managed rigorous A/B tested PPC campaigns to achieve greater client results.

• Hands-on experience building ad-optimized landing pages to drive conversions.
• Monitored performance of paid advertising channels through strict KPIs.

Jun 2016 - Jan 2017

Digital Marketing Specialist

VICE MARKETING

Executed Google AdWords campaigns from inception through completion. Delivered structured weekly and monthly reporting directly to stakeholders.

Dec 2015 - May 2016

Lead Product Architect & Manager

JC CORPORATE TEXTILES

Designed and launched two clothing brands. Built full e-commerce storefronts on Shopify, sourced manufacturing, and structured wholesale B2B funnels.