Career Journey

The timeline of scaling pipelines, rescuing ad accounts, and building systems that hold up.

If you want the full resume, use the short request form below. I only review business email submissions so the requests stay focused, relevant, and easy to route.

Feb 2022 - Present

Paid Media Specialist

PERFORMANCE MARKETING AGENCY

Own top-of-funnel acquisition across Google Ads, Meta, LinkedIn Ads, and programmatic (DV360), optimizing for lead volume and quality.

  • Manage $500K+ in monthly ad spend with full accountability for pacing and ROI.
  • Reduced CPL by 78% YoY for a financial services client via CRM-integrated measurement.
  • Built GA4 & Looker Studio reporting tying spend to SQLs and downstream outcomes.
Dec 2018 - Feb 2022

SEM Specialist

TRAFFICSODA

Led paid search programs across Google and Microsoft Ads for B2B and B2C portfolios.

  • Expanded channel mix into Meta, LinkedIn, and programmatic.
  • Optimized landing pages and conversion flows to reduce acquisition costs.
  • Built reporting dashboards translating core metrics into direct business outcomes.
Jan 2017 - Dec 2018

Search & Analytics Manager

SPARK BOUTIK INC.

Built and managed rigorous A/B tested PPC campaigns to achieve greater client results.

  • Hands-on experience building ad-optimized landing pages to drive conversions.
  • Monitored performance of paid advertising channels through strict KPIs.
Jun 2016 - Jan 2017

Digital Marketing Specialist

VICE MARKETING

Executed Google AdWords campaigns from inception through completion. Delivered structured weekly and monthly reporting directly to stakeholders.

Dec 2015 - May 2016

Lead Product Architect & Manager

JC CORPORATE TEXTILES

Designed and launched two clothing brands. Built full e-commerce storefronts on Shopify, sourced manufacturing, and structured wholesale B2B funnels.

CREDENTIALS
Active

Google Ecosystem

Certified in Google Ads (Search & Display), Advanced Google Analytics (GA4), and Google Tag Manager Fundamentals.

2016

Business & Scaling

Entrepreneurship Program - Waterloo Region Small Business Centre. Focused on business structure, marketing, and revenue scaling.

CORE COMPETENCIES
  • B2B & ABM Demand Generation
  • CRM Pipeline Alignment
  • Conversion Rate Optimization (CRO)
  • Multi-Channel Media Buying
  • Executive Data Storytelling

Want the Resume?

Drop your work email and company details below, and I’ll send it over.

  • First and last name are required.
  • Business email only, so free inboxes like Gmail or Yahoo won’t go through.
  • A company name helps me route it faster.

Business email only. Consumer inboxes are filtered out.