This is my personal portfolio: a place for public marketing tools, writing, and anonymized examples of how I think about paid media, tracking, and qualified pipeline.
Managed Spend
Avg CPL Reduction
Years Experience
Multi-Platform Specialist
Fast calculators and QA utilities for paid media, attribution, and profitability decisions.
A practical paid media skillset focused on measurement, pipeline, and clear decision-making.
Most paid media strategies stop at leads. My work and writing focus on what happens after the click: measurement quality, CRM alignment, and qualified pipeline.
I’ve spent the last 9+ years working across Google Ads, Meta, LinkedIn, and DV360, building a practical point of view on how accounts can become clearer, better tracked, and more accountable.
My approach combines:
The goal of this site is simple: keep my professional thinking visible without sharing client names, confidential data, or proprietary internal methods.
Public thoughts on strategy, measurement, technical learning, and brand building.
The July 1 terms shift turns automation into a baseline compliance issue for ads, targets, destinations, fees, and account approvals.
What Synthetic Content Attestations mean for AI creative provenance, agency workflows, and v25 readiness.
What the August 17 bidding update means for budget-limited campaigns, stale targets, and PPC account audits.
The tools and systems I use to plan, measure, and improve performance accounts.
Public resources, tools, and strategy systems built to make paid media decisions clearer.
A concise view of background, recognition, and how I approach paid media work.
I’ve worked across a range of industries and budgets, developing practical experience in account structure, measurement, and performance analysis.
A high-level visual overview of my approach to paid media strategy, measurement, and scaling.
For background, writing, and professional context, my resume and LinkedIn are the best places to start.
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