Navigating the Modern Ad Landscape
A resource guide to Search, Social, and Programmatic advertising for pipeline generation.
I help B2B and lead gen brands scale acquisition, fix broken tracking, and turn ad spend into qualified pipeline—not just leads.
Managed Spend
Avg CPL Reduction
Years Experience
Multi-Platform Specialist
Most paid media strategies stop at leads. I focus on what actually matters—qualified pipeline and revenue impact.
I’ve spent the last 9+ years working across Google Ads, Meta, LinkedIn, and DV360—often stepping into accounts that are underperforming, mis-tracked, or scaling inefficiently.
My approach combines:
The goal is simple: Make paid media measurable, scalable, and tied directly to business outcomes.
Real results from real accounts—focused on efficiency, scale, and pipeline impact.
A full-stack paid media skillset—from strategy to execution to measurement.
I’ve worked across a range of industries and budgets, helping brands improve performance and scale efficiently.
A high-level visual overview of my approach to paid media strategy, measurement, and scaling.
Thoughts on strategy, technical automation, and brand building.
A resource guide to Search, Social, and Programmatic advertising for pipeline generation.
A technical case study on building a Python-based, algorithm-adaptive automation suite.
A case study on the strategic launch and supply chain scaling of Vape Society and Nerdgasm.
Whether you're scaling, restructuring, or just need a second set of eyes on your account, I’m happy to connect.