This is my personal portfolio: a place for public marketing tools, writing, and anonymized examples of how I think about paid media, tracking, and qualified pipeline.
Managed Spend
Avg CPL Reduction
Years Experience
Multi-Platform Specialist
Fast calculators and QA utilities for paid media, attribution, and profitability decisions.
Most paid media strategies stop at leads. My work and writing focus on what happens after the click: measurement quality, CRM alignment, and qualified pipeline.
I’ve spent the last 9+ years working across Google Ads, Meta, LinkedIn, and DV360, building a practical point of view on how accounts can become clearer, better tracked, and more accountable.
My approach combines:
The goal of this site is simple: keep my professional thinking visible without sharing client names, confidential data, or proprietary internal methods. For public-use math, the KPI calculator and break-even ROAS tools help keep decisions grounded.
Anonymized, high-level examples focused on marketing thinking, measurement, and learning patterns.
A full-stack paid media skillset—from strategy to execution to measurement.
I’ve worked across a range of industries and budgets, developing practical experience in account structure, measurement, and performance analysis.
A high-level visual overview of my approach to paid media strategy, measurement, and scaling.
Public thoughts on strategy, measurement, technical learning, and brand building.
How Scenario plans, Projection plans, and cost imports change paid media planning across Google Ads, Meta, TikTok, and Reddit.
How managed cloud agents, Antigravity, and human approval gates move AI workflows beyond local DIY sandboxes.
How Google's new Target CPA beta changes B2B lead gen bidding, CRM feedback, and last-click measurement.
For background, writing, and professional context, my resume and LinkedIn are the best places to start.
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