Practical growth utilities built for performance marketers and operators who care about clean attribution and measurable outcomes. No login required, built for fast decision-making.
Choose the lane that matches the decision you need to make, then move into the matching calculator or QA tool.
KPI Calculator → Break-Even ROAS → Target CPA → Incremental ROAS
SERP Simulator → LLM Crawl Auditor → RSA Previewer → Search Terms Analyzer
Meta Ad Previewer → RSA Previewer → KPI Calculator
UTM Builder → Search Terms Analyzer → Launch QA Template
Calculate CPC, CPM, CTR, CPA, and ROAS instantly. A unified interface for auditing traffic efficiency and conversion health.
Best for: quick sanity checks before reporting, budget reviews, and client calls.
Open KPI ToolValidate title/meta snippets by exact pixel width with desktop/mobile/PDF modes, bold keyword simulation, and AI overview pushdown checks.
Best for: live URL QA, competitor snippet comparisons, and launch approvals.
Open SERP ToolFetch a live URL and audit AI crawler access, schema health, semantic footprint, robots.txt policy, llms.txt readiness, and content-brief packaging.
Best for: checking whether important pages are readable, fetchable, and packaged for AI search or research tools.
Open LLM AuditorDraft and validate RSA assets with live character limits, pinning simulation, ad strength heuristics, and CSV-ready export.
Best for: ad drafts that need compliance checks before Google Ads Editor or launch.
Open RSA ToolPaste your Search Terms Report to find wasted spend, negative keyword candidates, n-gram patterns, and high-intent query opportunities.
Best for: turning noisy query data into safe exclusions and review queues.
Open Waste AnalyzerDownload a free workbook for planning Search, RSA, Performance Max, Demand Gen, tracking, UTMs, and launch QA before campaigns go live.
Best for: build sheets, launch checklists, and clean handoffs to clients or teammates.
Download TemplateGenerate a defensible Google Ads tCPA baseline from AOV/LTV, margins, conversion rates, and Smart Bidding maturity signals.
Best for: lead-gen and e-commerce teams setting a real bidding floor.
Open tCPA ToolModel Google Ads Conversion Lift, holdout size, Cost / Incremental Conv., platform CPA gap, and study readiness before you trust attributed ROAS.
Best for: separating platform-reported wins from actual causal lift.
Open Lift ToolCalculate break-even ROAS, target ROAS, and max allowable CPA with true cost inputs so media decisions map to real profitability.
Best for: promo-heavy, low-margin, and steady-state ecommerce planning.
Open ROAS ToolBuild clean, trackable campaign URLs with live validation, channel presets, bulk generation, QR output, and SEO-safe governance rules.
Best for: keeping source, medium, and campaign naming consistent everywhere you buy traffic.
Open UTM BuilderGenerate pixel-perfect mockups of Facebook and Instagram ads. Test truncation limits for primary text, headlines, and CTAs in the live feed.
Best for: story-safe creative, carousel clarity, and faster approvals.
Open Meta Tool