2026 Meta Creative Best Practices
Meta tends to favor vertical and square formats that occupy the maximum viewport real estate on mobile devices. This previewer helps with feed, story, and carousel QA so creative teams can catch truncation before spend goes live.
| Placement | Ratio | Optimal Resolution |
|---|---|---|
| Feed (FB/IG) | 1:1 or 4:5 | 1080 x 1080px / 1350px |
| Stories / Reels | 9:16 | 1080 x 1920px |
| Carousel | 1:1 | 1080 x 1080px (per card) |
Creative Safe Zones
For Stories and Reels, avoid placing critical text or logos in the top 250px (profile info) and bottom 250px (CTA button and swipe-up indicator). This tool simulates those overlays to help you check for overlap.
The Truncation Trap
While long-form copy is making a comeback in some niches, the first 125 characters of your primary text are the most important. If you do not hook the user before the "See More" link, your conversion rate will suffer. Pair the creative QA here with the UTM Link Builder and KPI Calculator to keep the campaign workflow consistent.