Scaling Pipeline for London, Ontario B2B & E-Commerce Brands

Elevating Southwestern Ontario's Digital Ecosystem

Based in London, Ontario, I work with high-growth businesses locally and globally to transform their paid media strategies. London has a rapidly growing tech, manufacturing, and financial services sector, yet many local brands are still treating digital advertising as a "cost center" rather than a measurable revenue pipeline.

My goal is to bring enterprise-level performance marketing tactics—the same strategies I use to manage $500K+ monthly budgets for international portfolios—to brands operating in Middlesex County and the broader Southwestern Ontario market.

Beyond Clicks: A Focus on Revenue

Many digital agencies in London will sell you on "impressions" and "clicks." As a Senior Performance Marketing Manager, I focus entirely on the end goal: Qualified Pipeline and Revenue.

Core Specialties:

• Google Ads & Search Engine Marketing (SEM): Restructuring underperforming local and national Google Ads accounts to reduce Cost Per Lead (CPL) and capture high-intent buyers.
• B2B Demand Generation: Utilizing LinkedIn Ads and Account-Based Marketing (ABM) to target specific decision-makers in the manufacturing and SaaS sectors.
• Advanced Tracking Integration: Auditing and fixing broken analytics setups. I specialize in Google Tag Manager (GTM), GA4, and integrating Offline Conversion Tracking with CRMs like HubSpot and Salesforce.
• Programmatic Advertising: Leveraging DV360 for scalable, full-funnel media buying.

Why Local Context Matters in Global Campaigns

While the majority of the campaigns I manage are targeted at the US, UK, or global markets, being anchored in London, Ontario provides a strategic advantage. It allows for highly collaborative, face-to-face consulting with local stakeholders while executing strategies that compete on a global scale.

Whether you are an established enterprise looking to restructure an inefficient ad account, or a scaling B2B company trying to align your marketing and sales data, the methodology is the same: audit the tracking, optimize the targeting, and measure the revenue impact.